The concept of "Tatemae" tends to be misunderstood as lying. But I think it's not lying in the sense of deceiving others, but rather as a way of respecting others' differences in opinion without making them uncomfortable. It's a cultural aspect stemming from how Japanese people tend to avoid arguments in favor of keeping the peace.
There are those who distance themselves from sushi without having ever tried it, but there are also a fair number of people who have "Become captive to sushi" having only tried it a few times.
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