Ola coreana (hangul: 한류, hanja: 韓流, romanización revisada: Hallyu, McCune-Reischauer: Hallyu?) es un neologismo que hace referencia al aumento de la popularidad a nivel global de la cultura contemporánea de Corea del Sur desde mediados de la década de 1990, impulsada por la exportaciones de música y series de televisión de producción completamente local en idioma coreano, inicialmente a países del Este y Sudeste Asiático, pero posteriormente propagándose a otros continentes en diversos medios, formando parte de la globalización. Los Juegos Olímpicos de Seúl 1988 tuvieron un papel fundamental como instancia para mostrar por primera vez la cultura local, que tomo fuerza a lo largo de la década de 1990 y se exhibió con dominio en la Copa Mundial de Fútbol de 2002, evolucionando la marca país, desde que emergió el K-pop junto a las producciones televisivas, al añadirse exportaciones tecnológicas de marcas locales, el turismo y contenidos culturales, que convirtieron al país desde quedar devastado tras la guerra de Corea a una importante potencia cultural en todo el mundo.

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The Korean Wave (Hangul: 한류; hanja: 韓流; RR: Hallyu; MR: Hallyu, , a neologism literally meaning 'flow of Korea') is the increase in global popularity of South Korean culture since the 1990s. First driven by the spread of K-dramas and K-pop across East, South and Southeast Asia during its initial stages, the Korean Wave evolved from a regional development into a global phenomenon, carried by the Internet and social media and the proliferation of K-pop music videos on YouTube. Since the turn of the 21st century, South Korea has emerged as a major exporter of popular culture and tourism, aspects which have become a significant part of its burgeoning economy. The growing popularity of Korean pop culture in many parts of the world has prompted the South Korean government to support its creative industries through subsidies and funding for start-ups, as a form of soft power and in its aim of becoming one of the world's leading exporters of culture along with Japanese and British culture, a niche that the United States has dominated for nearly a century. Much of the success of the Korean Wave owes in part to the development of social networking services and online video sharing platforms such as YouTube, which have allowed the Korean entertainment industry to reach a sizeable overseas audience. Use of these mediums in facilitating promotion, distribution, and consumption of various forms of Korean entertainment (and K-pop in particular) has contributed to their surge in worldwide popularity since the mid-2000s.

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