Las marcas viales (también marcas sobre el pavimento) tienen por objeto regular la circulación y advertir o guiar a los usuarios de la vía, y pueden emplearse solas o con otros medios de señalización, a fin de reforzar o precisar sus indicaciones.

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Road surface marking is any kind of device or material that is used on a road surface in order to convey official information. They can also be applied in other facilities used by vehicles to mark parking spaces or designate areas for other uses. Road surface markings are used on paved roadways to provide guidance and information to drivers and pedestrians. Uniformity of the markings is an important factor in minimizing confusion and uncertainty about their meaning, and efforts exist to standardize such markings across borders. However, countries and areas categorize and specify road surface markings in different ways. Road surface markings are either mechanical, non-mechanical, or temporary. They can be used to delineate traffic lanes, inform motorists and pedestrians or serve as noise generators when run across a road, or attempt to wake a sleeping driver when installed in the shoulders of a road. Road surface marking can also indicate regulation for parking and stopping. There is continuous effort to improve the road marking system, and technological breakthroughs include adding retroreflectivity, increasing longevity, and lowering installation cost.

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