La floricultura es la disciplina de la horticultura orientada al cultivo de flores y plantas ornamentales en forma industrializada para uso decorativo. Los productores llamados floricultores, producen plantas para jardín, para su uso por jardineros, paisajistas, decoradores de interiores, venta de flores cortadas en floristerías o florerías, para su uso final en florero. Hay que entender a la floricultura como emprendimientos de producción masiva de plantas por diferencia con la jardinería. Estos últimos son quienes hacen uso de la producciones de los floricultores.Las empresas floricultoras son emprendimientos comerciales con distinto proceso de complejidad, entre las que se encuentran: las de tipo familiar de regular dimensión y las que alcanzan niveles de altas inversiones por parte de empresas de tipo corporativo. La Sociedad Internacional de Ciencias Hortícolas, ISHS, con sede en Lovaina, Bélgica, reúne el conjunto de las producciones hortícolas y tiene a la floricultura como una de sus ramas; realiza eventos académicos, científicos y tecnológicos y edita publicaciones como: Acta Horticulturae, Chronica Horticulturae y Scripta Horticulturae.

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Floriculture, or flower farming, is a discipline of horticulture concerned with the cultivation of flowering and ornamental plants for gardens and for floristry, comprising the floral industry. The development, via plant breeding, of new varieties is a major occupation of floriculturists. Floriculture crops include bedding plants, houseplants, flowering garden and pot plants, cut cultivated greens, and cut flowers. As distinguished from nursery crops, floriculture crops are generally herbaceous. Bedding and garden plants consist of young flowering plants (annuals and perennials) and vegetable plants. They are grown in cell packs (in flats or trays), in pots, or in hanging baskets, usually inside a controlled environment, and sold largely for gardens and landscaping. Pelargonium ("geraniums"), Impatiens ("busy lizzies"), and Petunia are the best-selling bedding plants. The many cultivars of Chrysanthemum are the major perennial garden plant in the United States. Flowering plants are largely sold in pots for indoor use. The major flowering plants are poinsettias, orchids, florist chrysanthemums, and finished florist azaleas. Foliage plants are also sold in pots and hanging baskets for indoor and patio use, including larger specimens for office, hotel, and restaurant interiors. Cut flowers are usually sold in bunches or as bouquets with cut foliage. The production of cut flowers is specifically known as the cut flower industry. Farming flowers and foliage employs special aspects of floriculture, such as spacing, training and pruning plants for optimal flower harvest; and post-harvest treatment such as chemical treatments, storage, preservation and packaging. In Australia and the United States some species are harvested from the wild for the cut flower market.

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