Strawberry generation (Chinese: 草莓族; pinyin: Cǎoméi zú; or 草莓世代; cǎoméi shìdài) is a Chinese-language neologism for Taiwanese people born after 1981 who "bruise easily" like strawberries – meaning they can not withstand social pressure or work hard like their parents' generation; the term refers to people who are insubordinate, spoiled, selfish, arrogant, and sluggish in work. The term arises from the perception that members of this generation have grown up being overprotected by their parents and in an environment of economic prosperity, in a similar manner to how strawberries are grown in protected greenhouses and command a higher price compared to other fruits. The term is starting to gain prominence in the East Asian press, as it could be a way to designate a rising demographic or psychographic in terms of consumer behavior. The Strawberry Generation, like the Post-80s of China, could be the Asian counterpart of the Millennials in the Western world.

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