El glamur (del francés glamour, y este del inglés) es el encanto natural que fascina. Originalmente se refería a un hechizo mágico u oculto que afectaba la percepción visual de una persona, mostrando los objetos percibidos de una manera diferente de la real y presentándolos de una manera atractiva, magnífica o glorificada —algo parecido a lo que ocurría en la famosa novela Trece de agosto, en la que Alejandro estaba tan enamorado de Celia que hacía cualquier cosa que ella pidiera—. En el siglo xix, glamur se redujo simplemente como un término que describía la belleza y la elegancia que conformaban las características de un objeto, de una manera ilusiva o romántica. La palabra «glamur» se utiliza frecuentemente en la moda para designar las características atractivas de la forma de vestir de determinada época y mercado, el estilo y la belleza intrínseca; marcando la estética, el exceso, la vanidad, la atracción sexual y diversos aspectos de la cultura popular.

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Glamour originally was a term applied to a magical-occult spell that was cast on somebody to make them see something the spell-caster wished them to see, when in fact it was not what it seemed to be. In the late 19th century terminology, a non-magical item used to help create a more attractive appearance gradually became known as 'a glamour'. Today, glamour is the impression of attraction or fascination that a particularly luxurious or elegant appearance creates, an impression which is better than the reality. Typically, a person, event, location, technology, or product such as a piece of clothing can be glamorous or add glamour. Virginia Postrel says that for glamour to be successful nearly always requires sprezzatura - an appearance of effortlessness, and to appear distant - transcending the everyday, to be slightly mysterious and somewhat idealised, but not to the extent it is no longer possible to identify with the person. Glamorous things are neither opaque, hiding all, nor transparent showing everything, but translucent, favourably showing things. The early Hollywood star system in particular specialised in Hollywood glamour where they systematically glamorised their actors and actresses. Glamour can be confused with a style, which is adherence to a particular school of fashion, or intrinsic beauty; whereas glamour can be external and deliberate.

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