Consumo responsable es un concepto defendido por organizaciones ecológicas, sociales y políticas que consideran que los seres humanos harían bien en cambiar sus hábitos de consumo ajustándolos a sus necesidades reales y optando en el mercado por opciones que favorezcan la conservación del medio ambiente y la igualdad social. Es una manera de consumir bienes y servicios teniendo en cuenta, además de las variables de precio y calidad, las características sociales y laborales del entorno de producción y las consecuencias medioambientales posteriores. Cada producto o servicio tiene una historia: antes de llegar a la góndola o local comercial, los mismos han pasado por distintas instancias (materia prima, fabricación o ensamblado, distribución, canales de venta, etc.).

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Ethical consumerism (alternatively called ethical consumption, ethical purchasing, moral purchasing, ethical sourcing, ethical shopping or green consumerism) is a type of consumer activism that is based on the concept of dollar voting. It is practiced through 'positive buying' in that ethical products are favoured, or 'moral boycott', that is negative purchasing and company-based purchasing. The term "ethical consumer", now used generically, was first popularised by the UK magazine Ethical Consumer, first published in 1989. Ethical Consumer magazine's key innovation was to produce 'ratings tables', inspired by the criteria-based approach of the then emerging ethical investment movement. Ethical Consumer's ratings tables awarded companies negative marks (and from 2005 overall scores) across a range of ethical and environmental categories such as 'animal rights', 'human rights' and 'pollution and toxics', empowering consumers to make ethically informed consumption choices and providing campaigners with reliable information on corporate behaviour. Such criteria-based ethical and environmental ratings have subsequently become commonplace both in providing consumer information and in business-to-business corporate social responsibility and sustainability ratings such as those provided by Innovest, Calvert Foundation, Domini, IRRC, TIAA–CREF and KLD Analytics. Today, Bloomberg and Reuters provide "environmental, social and governance" ratings direct to the financial data screens of hundreds of thousands of stock market traders. The not-for-profit Ethical Consumer Research Association continues to publish Ethical Consumer and its associated website, which provides free access to ethical ratings tables.

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