拘り
1
obsession;fixation;hangup;determination;fastidiousness;pickiness about (trait, style, etc.)
こだわりはお客に伝わってこそ意味をなす。
Care over the particulars only has meaning once it gets across to customers.
2
complaining;criticizing
3
speciality (e.g. of a restaurant)
Other forms
拘わり 【こだわり】 (search-only kanji form)