The phrase Gross National Happiness (GNH); (Wylie: gyal-yong ga'a-kyid pal-'dzoms) is a measurement of the collective happiness in a nation. The term was coined in 1972 by Bhutan's fourth Dragon King, Jigme Singye Wangchuck. Originally the phrase represented a commitment to building an economy that would serve Bhutan's culture based on Buddhist spiritual values, instead of western material development gauged by gross domestic product (GDP). Today the phrase is reflected outside Bhutan.

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