Lloyd's of London, generally known simply as Lloyd's, is an insurance market located in London's primary financial district, the City of London. Unlike most of its competitors in the industry, it is not an insurance company. It is a corporate body governed by the Lloyd's Act of 1871 and subsequent Acts of Parliament. It is a partially mutualised marketplace within which multiple financial backers, grouped in syndicates, come together to pool and spread risk. These underwriters, or "members", are a collection of both corporations and private individuals, the latter being traditionally known as "Names". The insurance business underwritten at Lloyd's is predominantly general insurance and reinsurance, although a small number of syndicates write term life assurance. The market has its roots in marine insurance and was founded by Edward Lloyd at his coffee house on Tower Street in around 1688. Today, it has a dedicated building on Lime Street, opened in 1986. Its motto is Fidentia, Latin for "confidence", and it is closely associated with the Latin phrase uberrima fides, or "utmost good faith". In 2015, there were 84 syndicates that wrote £26.69 billion of gross premiums on business placed by 242 Lloyd's brokers. Insurance lines comprised 68% of the business written, mainly property and casualty (liability), while reinsurance represented 32%. Collectively the market reported a pre-tax profit of £2.12 billion, down from £3.16 billion in 2014.

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